W5 in the Blogs
At 2008′s The Market Research Event, the market research community was treated to a conference that entered the world of Web 2.0 and live blogging. Not to toot our own horn too much, but W5 presented...
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The TED Commandments
I’ve watched my share of TED Talks, and I’m always amazed by the consistent quality of the presentations. Honestly, I’m not sure I’ve ever seen a dud. This may explain why…The TED Commandments. The...
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Show and Tell Redux
It seems these days that relying on logic and facts to do business is not quite enough to paint a complete picture. Business persons who default to the right-brained, intuitive sensibility are becoming...
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SPOTLIGHT: VIDEO ETHNOGRAPHY, Bringing Consumers into Focus
Now is the best time to take a real close look at your customers. What are their lives like, who are in their circles, what can you learn from their environment? There is no better way to discover and...
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